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Our Team

Board Of Directors

Derek Goh Bak Heng
Executive Chairman & Group CEO

Mr Derek Goh Bak Heng founded Serial System as a sole proprietorship in 1988, incorporated Serial System Ltd in 1992 and was the founding Chairman and CEO when the Company was listed in 1997.

Mr Goh is currently the Chairman and CEO of Serial System Ltd with overall management responsibilities for the Group. As Executive Chairman, Mr Goh leads the Board in charting the future direction for the Group. He is currently also a member of the Remuneration Committee, Nominating Committee and Serial System Executives Share Option Scheme Committee.

Mr Goh was last re-elected as a Director on 26 October 1998. He was appointed Group Managing Director on 1 March 2001.

Mr Goh holds an Honorary MBA degree from the American University of Hawaii and the Honorary Doctor of Business Administration in Marketing degree from the Wisconsin International University. Mr Goh was also conferred the degree of Honorary Doctor of Philosophy in Business Administration by the Kennedy-Western University.

In 1996, Mr Goh won the "Entrepreneur of the Year Award ", organised by the Rotary Club of Singapore and the Association of Small and Medium Enterprises, and supported by the Trade Development Board. In 1997, Mr Goh was elected the National President of JCI Singapore and he was also conferred the Singapore Youth Award (Individual) for entrepreneurship, the nation's highest honour for young people. In 1999, Mr Goh was conferred the ASEAN Best Young Entrepreneur Award 1999 by the ASEAN Secretariat and on 29 March 2000, he was conferred the World Association of Small and Medium Enterprises (WASME) Special Honour Award by the World Association of Small and Medium Enterprises. In 2004, Mr Goh was awarded the Public Service Medal by the President of the Republic of Singapore and in 2010, the Public Service Star Medal (Bintang Bakti Masyarakat) on the National Day Honours 2010. In 2010, Mr Goh won the "Asia Pacific Entrepreneurship Awards 2010 Entrepreneur of the Year" organised by Enterprise Asia and APF Group Pte Ltd and in 2011, he won the Ernst & Young Entrepreneur Of The Year® 2011 Singapore Award for the Electronic Components Distribution Category.

As at 28 March 2013, Mr Goh holds 325,205,698 shares (36.30%) in Serial System Ltd. Mr Goh is a substantial shareholder of Serial System Ltd.

Peter Ho I Chin
Executive Director

Mr Peter Ho I Chin joined the Board of Directors on 17 August 2009. He is currently the Executive Chairman and Group CEO of Bull Will Co., Ltd, a 40.76% associated company of Serial System Ltd. As Executive Chairman and Group CEO of Bull Will Co., Ltd, Mr Ho assists the board in developing business strategies and charting the future direction for the group.

Mr Ho was last re-elected as a Director on 24 April 2010.

Mr Ho graduated from the Tung-Hai University in Taiwan with a Bachelor of Accountancy degree. He has over 28 years of experience in the semiconductor and technology field, having held senior level position in various multinational corporations.

As at 28 March 2013, Mr Ho holds 500,000 shares (0.06%) in Serial System Ltd.

Tan Lye Heng Paul
Non-Executive & Independent Director

Mr Tan Lye Heng Paul joined the Board of Directors on 16 June 2011. He is currently the Chairman of the Audit Committee and a member of the Nominating Committee, Remuneration Committee and Serial System Executives Share Option Scheme Committee.

Besides Serial System Ltd, Mr Tan is also a Non-Executive and Independent Director of China Sunsine Chemical Holdings Ltd and Sin Ghee Huat Corporation Ltd.

Mr Tan was last re-elected as a Director on 28 April 2012.

Mr Tan holds a MBA from the University of Birmingham in the United Kingdom. He is currently the managing director of CPA TRUST PAC, a fellow member of the Institute of Certified Public Accountants of Singapore, the Association of Chartered Certified Accountants and CPA Australia and, a member of Singapore Institute of Accredited Tax Professionals Limited and Singapore Institute of Directors.

Ravindran s/o Ramasamy
Non-Executive & Independent Director

Mr Ravindran s/o Ramasamy joined the Board of Directors on 14 August 2001. He is currently the Chairman of the Remuneration Committee and Serial System Executives Share Option Scheme Committee and a member of the Audit Committee and Nominating Committee.

Mr Ravindran was last re-elected as a Director on 23 April 2011.

Besides Serial System Ltd, Mr Ravindran is also a Non-Executive and Independent Director of Best World International Ltd.

Mr Ravindran holds a Masters of Law degree from the National University of Singapore and is a consultant with INCA Law LLC.

Lee Teck Leng Robson
Non-Executive & Independent Director

Mr Lee Teck Leng Robson joined the Board of Directors on 30 December 2002. He is currently the Chairman of the Nominating Committee and a member of the Audit Committee, Remuneration Committee and Serial System Executives Share Option Scheme Committee.

Mr Lee was last re-elected as a Director on 28 April 2012.

Besides Serial System Ltd, Mr Lee is also a Non-Executive and Independent Director of Best World International Ltd, Matex International Limited, Man Wah Holdings Limited, Sim Lian Group Limited and Youcan Foods International Ltd.

Mr Lee graduated from the National University of Singapore with a Second Class Upper Honours degree in law. He is a trustee of the land on which both Hwa Chong Institution and Hwa Chong International are situated and further holds the position of Exco member in the Board of Governors of Hwa Chong Institution. Mr Lee is currently a partner in Shook Lin & Bok's corporate finance and international finance practice and has been with the firm since 1994. He is also a partner in the firm's China practice, focusing on cross-border corporate transactions in the People's Republic of China.